Agenda

Agenda

time iconApril 16, 2026 08:00 am

Welcome & Orientation

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Ren Agarwal
Rev Conference

time iconApril 16, 2026 08:30 am

Human + Machine: Practical AI for Modern Marketing

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Katy Abbaszadeh
Glean

AI is reshaping marketing—but not every problem needs an LLM. In this session, Glean’s Head of Demand Marketing shares a practical playbook for moving beyond manual tasks and automation to durable AI adoption. We’ll set the stage with the new reality for marketers, then dig into where AI actually belongs today—from campaign design across ABM and field programs to content creation, personalization, SEO, and even vibe coding for Marketing. Along the way, we’ll show how human creativity and machine assistance work best together, when to ignore the hype, and the tools that keep teams fast and accountable. You’ll leave with specific, copy‑and‑pasteable use cases from the Glean marketing team, a lightweight framework for collaboration, and a clear view of what’s coming next—plus how to get started on Monday without boiling the ocean.

time iconApril 16, 2026 09:30 am

Hyper-Personalization at Scale: How AI is Revolutionizing Customer Experiences

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Andrea Iorio

time iconApril 16, 2026 10:30 am

Orchestrating Multichannel Marketing with AI

time iconApril 16, 2026 10:30 am

The New Inbox: Integrating AI and SMS for 2025's Customer Conversations

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Chris Rack
Demandview

The inbox as we know it is collapsing under the weight of AI-generated content and sophisticated scraping technologies, leading to crippled deliverability and plummeting engagement. For 25 years, email has been a bedrock of digital marketing, but that era is ending. It's no longer enough to rely on a crowded, broken channel for demand generation, lead qualification, and nurturing.

This session is a critical briefing for GTM leaders ready to transition to what's next. We'll dissect why SMS, powered by conversational AI, is poised to become the primary channel for meaningful customer dialogue. We'll tackle the practical hurdles of adoption—from securing opt-ins and internal approvals to defining ownership between Sales and Marketing.

You'll learn how AI is the key that unlocks scalable, two-way SMS conversations, empowering modern buyers to get answers on their terms and finally checking the box for a self-directed journey.

time iconApril 16, 2026 11:00 am

Networking/Vendor Showcase

time iconApril 16, 2026 11:30 am

Content Creation in the Age of AI: Tools, Tips, and Ethical Considerations

time iconApril 16, 2026 12:30 pm

Chatbots & Beyond: The Role of Conversational AI in Modern Marketing

time iconApril 16, 2026 01:30 pm

AI in Attribution Modeling

time iconApril 16, 2026 02:30 pm

Networking/Vendor Showcase

time iconApril 16, 2026 03:00 pm

Networking/Vendor Showcase

time iconApril 16, 2026 03:30 pm

Predictive Analytics 2.0: Leveraging AI for Smarter Marketing Decisions

time iconApril 17, 2026 07:30 am

Networking/Vendor Showcase

time iconApril 17, 2026 08:00 am

Day 2 Welcome

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Ren Agarwal
Rev Conference

time iconApril 17, 2026 08:30 am

Measuring the ROI of AI in Marketing: Metrics That Matter

time iconApril 17, 2026 08:30 am

Democratizing AI: How Small Businesses Can Compete with Enterprise Tools

time iconApril 17, 2026 09:30 am

Voice Search Optimization: Preparing for AI-Powered Assistants

time iconApril 17, 2026 09:30 am

Real-Time Sentiment Analysis: Using AI to Gauge Brand Perception Instantly

time iconApril 17, 2026 10:30 am

AI-Powered Predictive Customer Lifetime Value: Forecasting Long-Term Success

time iconApril 17, 2026 10:30 am

The Next Frontier: AIâ s Role in the Future of Influencer Marketing

time iconApril 17, 2026 11:00 am

Networking/Vendor Showcase

time iconApril 17, 2026 11:30 am

Networking/Vendor Showcase

time iconApril 17, 2026 12:00 pm

AI and the Voice of the Customer: Extracting Insights from Unstructured Data

time iconApril 17, 2026 12:00 pm

AI-Driven Programmatic Advertising: Maximizing Reach and Efficiency

time iconApril 17, 2026 01:00 pm

AI and the Customer Journey: Mapping Touchpoints for Maximum Impact

time iconApril 17, 2026 01:30 pm

AI in B2B Marketing: Automating Lead Scoring and Nurturing at Scale

time iconApril 17, 2026 02:00 pm

Generative AI for Campaign Ideation: Breaking Creative Barriers

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Roxanne Raynor
Children’s Home Society of North Carolina

time iconApril 17, 2026 02:30 pm

Human + Machine: Collaborative Strategies for AI-Enhanced Marketing Teams

time iconApril 17, 2026 03:00 pm

AI-Generated Video Content: Opportunities and Pitfalls for Marketers

time iconApril 17, 2026 03:00 pm

Networking/Vendor Showcase

time iconApril 17, 2026 03:30 pm

Networking/Vendor Showcase

time iconApril 17, 2026 03:30 pm

AI-Driven Neuromarketing: Decoding Consumer Emotions with Machine Learning

time iconApril 17, 2026 04:00 pm

Ethical AI in Marketing: Balancing Innovation with Consumer Trust

time iconApril 17, 2026 05:00 pm

AI-Powered Social Listening: Turning Noise into Actionable Insights