April 16, 2026 08:00 am
Ren Agarwal
Rev Conference
April 16, 2026 08:30 am
Katy Abbaszadeh
Glean
AI is reshaping marketing—but not every problem needs an LLM. In this session, Glean’s Head of Demand Marketing shares a practical playbook for moving beyond manual tasks and automation to durable AI adoption. We’ll set the stage with the new reality for marketers, then dig into where AI actually belongs today—from campaign design across ABM and field programs to content creation, personalization, SEO, and even vibe coding for Marketing. Along the way, we’ll show how human creativity and machine assistance work best together, when to ignore the hype, and the tools that keep teams fast and accountable. You’ll leave with specific, copy‑and‑pasteable use cases from the Glean marketing team, a lightweight framework for collaboration, and a clear view of what’s coming next—plus how to get started on Monday without boiling the ocean.
April 16, 2026 09:30 am
Andrea Iorio
April 16, 2026 10:30 am
April 16, 2026 10:30 am
Chris Rack
Demandview
The inbox as we know it is collapsing under the weight of AI-generated content and sophisticated scraping technologies, leading to crippled deliverability and plummeting engagement. For 25 years, email has been a bedrock of digital marketing, but that era is ending. It's no longer enough to rely on a crowded, broken channel for demand generation, lead qualification, and nurturing.
This session is a critical briefing for GTM leaders ready to transition to what's next. We'll dissect why SMS, powered by conversational AI, is poised to become the primary channel for meaningful customer dialogue. We'll tackle the practical hurdles of adoption—from securing opt-ins and internal approvals to defining ownership between Sales and Marketing.
You'll learn how AI is the key that unlocks scalable, two-way SMS conversations, empowering modern buyers to get answers on their terms and finally checking the box for a self-directed journey.
April 16, 2026 11:00 am
April 16, 2026 11:30 am
April 16, 2026 12:30 pm
April 16, 2026 01:30 pm
April 16, 2026 02:30 pm
April 16, 2026 03:00 pm
April 16, 2026 03:30 pm
April 17, 2026 07:30 am
April 17, 2026 08:00 am
Ren Agarwal
Rev Conference
April 17, 2026 08:30 am
April 17, 2026 08:30 am
April 17, 2026 09:30 am
April 17, 2026 09:30 am
April 17, 2026 10:30 am
April 17, 2026 10:30 am
April 17, 2026 11:00 am
April 17, 2026 11:30 am
April 17, 2026 12:00 pm
April 17, 2026 12:00 pm
April 17, 2026 01:00 pm
April 17, 2026 01:30 pm
April 17, 2026 02:00 pm
Roxanne Raynor
Children’s Home Society of North Carolina
April 17, 2026 02:30 pm
April 17, 2026 03:00 pm
April 17, 2026 03:00 pm
April 17, 2026 03:30 pm
April 17, 2026 03:30 pm
April 17, 2026 04:00 pm
April 17, 2026 05:00 pm